GLM continues to be the trusted partner of publishers and editors providing outsource solutions for over 40 years. We have served well over 100 of the most respected media brands in the world.

Our founder, Gerald Massa, started GLM Communications in 1980, located right in the heart of NYC. Starting as a publisher rep firm, GLM has now evolved to handle more than magazine advertising sales. Our expertise and partner network allows us to manage challenges for our publisher clients and provide the best achievable solutions from beginning to the goal marker.
GLM is on mission to be an invaluable team of experts for our publishers. Our sales and marketing professionals have a diverse background in multiple disciplines in the media industry. We strongly believe in a proactive approach to provide our clients with consistent
drive for increased revenue. We are constantly learning, strategizing, optimizing and eager to kep our industry vibrant. With a zeal for growth, transparency and professionalism, it’s no wonder why GLM is one of the most respected firms in the nation.

Our Leadership Team

Gerald Massa
Cliff Tallman
Jacqueline Tobin
Sabrina Camacho
Robert Birkhead
JoAnn Sardo

Gerald Massa


Gerald Massa

Gerald, a New York native raised in the marketing industry, now progressively leads the firm to better meet the needs of the media in today’s landscape. He has led various publications to unprecedented revenue growth year over year and takes heart to ensure the longevity of his client’s publications. Gerald is an advocate for the print industry and on the board of NAPR. He assists our clients in revenue strategy, media growth, audience development, industry partnerships and brand marketing.

Cliff Tallman

VP, Consulting Services

Cliff Tallman

As VP, Consulting, Cliff brings a wealth of knowledge and tremendous industry experience as publisher of popular titles such as House Beautiful, US Weekly, Architectural Digest, Sailing World, and Cruising. He is also the co-founder of Pharmaceutical Commerce and Perillo Traveler magazines. Cliff works closely with publisher clients and their staff in all areas of media publishing with a focus on initial launches, marketing strategy, operations, content marketing, creative direction, redesign, and re-organization. Cliff is a 10th Special Forces, Airborne veteran.

Jacqueline Tobin

VP, Sales & Marketing

Jacqueline Tobin

Jacqueline, a proven sales leader, is diligent on exceeding publisher’s advertising sales goals year after year. With 25+ years of sales and marketing experience in both print and digital media for popular titles Time, New York Daily News and Fortune, she has developed and advised brands with consumer strategies and marketing tactics. She has created impactful campaigns for brands including USAA, Google, Pfizer and General Motors, and works closely with major agencies to achieve optimal results. Jacqueline assists our clients in advertising sales, brand relations and revenue strategies.

Sabrina Camacho

VP, Strategy & Operations

Sabrina Camacho
With 20+ years of experience in sales, events and marketing in the world of hospitality, she is driven to elevate the client experience at every level. Producing events for brands like Hewlett-Packard, AstraZeneca, Estee Lauder, Roche and large trade and consumer conventions, Sabrina composes and executes plans effectively with budgets in mind. Sabrina assists our clients in accounting, research analysis, event consultation, marketing strategy and solutions to their challenges.

Robert Birkhead

VP, Business Development

Robert Birkhead
Robert, an accomplished innovator of integrated sales and new business development, is intent on providing a beneficial solution for our media clients and advertisers. Having generated solid client relationships and revenue growth with companies like Panasonic, United Airlines, IBM, Samsung and Merck for over 20 years, his consultative approach to creating multi-platform programs aligns brands to our media client’s audience. Robert assists our clients in campaign strategy, advertising sales and business development.

JoAnn Sardo

VP, Custom Publishing

JoAnn Sardo
As a team-focused, motivational leader with an exceptional ability to think creatively and execute strategically, JoAnn brings insight and a unique perspective to the GLM team. She has served as an editor, writer, operations VP, and general manager and possesses multiple skill sets founded in solid business practices. She was instrumental in assisting with the launch of Media Ventures, Inc., a custom publishing company that thrived for 25 years in a highly competitive industry. She has overseen the operations of multiple publications, including Perillo Traveler, Pharmaceutical Commerce, Coastal Boating, and numerous regional magazines. Sourcing new clients and securing their business through her exceptional customer service and ability to simplify the publishing process for clients has allowed her to thrive in an ever-evolving industry. From concept creation to shipment of the final digital or printed publication, JoAnn’s expert guidance results in successful media products.


We are enthusiastic about our clients — Here is just a short listing of our media partners from 1980 through today. Let us share our unparalleled experience with you. Lets get in touch.


"You and your team made consistent contributions by adding advertising revenue to Architectural Digest that we otherwise would simply not have had."


– Jeff Petersen
Associate Publisher, Architectural Digest

“As an Advertising Sales Director with experience in consumer, association and B2B segments, I have had the opportunity to work with many media sales organizations. I am very pleased with the revenue growth and new business created by the GLM team and equally as impressed with their best in class quality of reporting and record keeping. GLM’s relationships on the buying side of the marketplace run deep and have helped increase revenues for our publication. I look forward to expanding GLM’s role in our existing sales network in the future.”


– George Brennan
Advertising Sales Director, Arthritis Foundation

“As far as I’m concerned, he’s the best in the business of direct response and special section sales.”

– John B. Caldwell Jr.
Associate Publisher, American Health

“GLM Communications is an outstanding rep firm that produces results time and time again.”

– Alex Mironovich
Publisher, Better Homes and Gardens

“GLM’s staff took over the advertising account for The Elks Magazine several years ago with energy and enthusiasm.”


– Cheryl Stachura
Publisher/Editor, The Elks Magazine

“Our sales for the 97-year-old magazine had leveled off for a period of time. We engaged GLM Communications because of their knowledge of our industry and their ‘enthusiasm’ to be our sales team. It made them the perfect fit. Our sales for this calendar year are surpassing the previous two years and we are well on our way to a successful year.”

– Bill Stevenson
Director of Communications, FRA Today

“Not only did GLM manage to surpass GQ’s revenue goals, but also our expectations of how this relationship could benefit the magazine. GLM employs some of the most dedicated and committed professionals in our industry and has once again proven to be an outstanding partner for GQ.”

– Bill Stutts
Associate Publisher, GQ Magazine

“The GLM team worked hard to understand our publication and readers. They are always available for a call and brainstorming with them is always exciting. They are very open and receptive to new ideas. I truly feel they are our partner.”

– Jennifer Rufatto
Chief Marketing Officer, Indiana Electric

“GLM Communications was a huge sales performer for our direct response advertising.”

– Cliff Tallman
Publisher, US Magazine

“I would like to thank you and your staff for achieving a financial milestone in the 103-year history of VFW magazine.”

– Richard Kolb
Publisher, VFW Magazine

“I would not hesitate to recommend Gerald Massa and his company, GLM Communications, to any publication looking to have a great job done.”


– Ralph Erardy
Publisher, Women’s Wear Daily

“Gerry is a creative genius who simply understands the sense of purpose to help media properties make money.”

– Peter Beckenbach
Publisher, Yachting Magazine

“As the NRA's primary non-endemic rep firm. GLM has successfully brought us new business during what we all know has been anything but business as usual. We're looking forward to continued growth from their team.”

– Marshall Flemion
Managing Director, National Rifle Association

Interested in working at GLM? Check out our CURRENT OPPORTUNITIES!