GLM continues to be the trusted partner of publishers and editors providing outsource solutions for over 40 years. We have served well over 100 of the most respected media brands in the world.
drive for increased revenue. We are constantly learning, strategizing, optimizing and eager to kep our industry vibrant. With a zeal for growth, transparency and professionalism, it’s no wonder why GLM is one of the most respected firms in the nation.
Our Leadership Team
Gerald, a New York native raised in the marketing industry, now progressively leads the firm to better meet the needs of the media in today’s landscape. He has led various publications to unprecedented revenue growth year over year and takes heart to ensure the longevity of his client’s publications. Gerald is an advocate for the print industry and on the board of NAPR. He assists our clients in revenue strategy, media growth, audience development, industry partnerships and brand marketing.
VP, Consulting Services
Cliff, a 10th Special Forces Airborne veteran, oversees the consulting division of GLM. Cliff brings a wealth of knowledge and tremendous industry expertise as long-time publisher of popular titles such as House Beautiful, US Weekly, Architectural Digest, Sailing World and Cruising World and founder/owner of Pharmaceutical Commerce and PerilloTraveller. During his career, Cliff has developed vast experience in all phases of marketing and communications for print, digital and OOH.
Cliff works closely with GLM’s publisher clients and their staffs in all areas of media publishing, from initial launches, marketing strategy, operations, content marketing, creative direction, redesign and re-organization.
VP, Sales & Marketing
Jacqueline, a proven sales leader, is diligent on exceeding publisher’s advertising sales goals year after year. With 25+ years of sales and marketing experience in both print and digital media for popular titles Time, New York Daily News and Fortune, she has developed and advised brands with consumer strategies and marketing tactics. She has created impactful campaigns for brands including USAA, Google, Pfizer and General Motors, and works closely with major agencies to achieve optimal results. Jacqueline assists our clients in advertising sales, brand relations and revenue strategies.
VP, Strategy & Operations
VP, Business Development
We are enthusiastic about our clients — Here is just a short listing of our media partners from 1980 through today. Let us share our unparalleled experience with you. Lets get in touch.
1001 Decorating Ideas
A Look@ New York
Scholastic Magazine Group
Travel and Leisure
Veterans Of Foreign Wars (VFW)
- Architectural Digest
- Arthritis Foundation
- American Health
- Better Homes and Gardens
- FRA Today
- Indiana Electric
- US Magazine
“You and your team made consistent contributions by adding advertising revenue to Architectural Digest that we otherwise would simply not have had.”
– Jeff Petersen
Associate Publisher, Architectural Digest
“As an Advertising Sales Director with experience in consumer, association and B2B segments, I have had the opportunity to work with many media sales organizations. I am very pleased with the revenue growth and new business created by the GLM team and equally as impressed with their best in class quality of reporting and record keeping. GLM’s relationships on the buying side of the marketplace run deep and have helped increase revenues for our publication. I look forward to expanding GLM’s role in our existing sales network in the future.”
– George Brennan
Advertising Sales Director, Arthritis Foundation
“As far as I’m concerned, he’s the best in the business of direct response and special section sales.”
– John B. Caldwell Jr.
Associate Publisher, American Health
“GLM Communications is an outstanding rep firm that produces results time and time again.”
– Alex Mironovich
Publisher, Better Homes and Gardens
“GLM’s staff took over the advertising account for The Elks Magazine several years ago with energy and enthusiasm.”
– Cheryl Stachura
Publisher/Editor, The Elks Magazine
“Our sales for the 97-year-old magazine had leveled off for a period of time. We engaged GLM Communications because of their knowledge of our industry and their ‘enthusiasm’ to be our sales team. It made them the perfect fit. Our sales for this calendar year are surpassing the previous two years and we are well on our way to a successful year.”
– Bill Stevenson
Director of Communications, FRA Today
“Not only did GLM manage to surpass GQ’s revenue goals, but also our expectations of how this relationship could benefit the magazine. GLM employs some of the most dedicated and committed professionals in our industry and has once again proven to be an outstanding partner for GQ.”
– Bill Stutts
Associate Publisher, GQ Magazine
“The GLM team worked hard to understand our publication and readers. They are always available for a call and brainstorming with them is always exciting. They are very open and receptive to new ideas. I truly feel they are our partner.”
– Jennifer Rufatto
Chief Marketing Officer, Indiana Electric
“GLM Communications was a huge sales performer for our direct response advertising.”
– Cliff Tallman
Publisher, US Magazine
“I would like to thank you and your staff for achieving a financial milestone in the 103-year history of VFW magazine.”
– Richard Kolb
Publisher, VFW Magazine
“I would not hesitate to recommend Gerald Massa and his company, GLM Communications, to any publication looking to have a great job done.”
– Ralph Erardy
Publisher, Women’s Wear Daily
“Gerry is a creative genius who simply understands the sense of purpose to help media properties make money.”
– Peter Beckenbach
Publisher, Yachting Magazine